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March 24, 2019We know how well vinyl sales in the U.S. have been doing for the past several years, but did you know that vinyl sales in the U.K. are also doing extremely well? According to YouGov, a global public opinion and data company, of the 1,444 people between the ages of 18 and 24 surveyed, 25% bought a vinyl record in the previous month.
Although the 2018 U.K. sales of CDs still led the way in terms of physical music with £289.1 million ($380.7 million USD), sales of vinyl were £91.3 million ($120.3 million USD), which was good enough for second place. It is expected that 4.5 million LPs will be sold in the U.K. in 2019, compared to the 3.2 million which were sold in 2018, and the 3.2 million which were sold in 2017.
So what is the appeal of vinyl among younger people in the U.K.? As popular as streaming services are, they often are not great places to discover new music. Algorithms have biases, and are very good at suggesting music that you might like based on music that you have listened to. Algorithms are not great at helping you discover music that might be in the fringe of your interests that you may feel like you want to listen to. Young people in the U.K. seem to enjoy going to record stores, going through the albums with their creative covers, and finding music that appeals to them.
In an article earlier this month, the Commercial Director at Universal Music, Chris Shiels, noticed this love for vinyl among people in the U.K. between the ages of 18 to 24: “We remain very optimistic about the potential of vinyl. UK music fans clearly love owning music – and especially vinyl,” he says. “At Universal, we will continue to work to bring fans their favourite music with the very best possible presentation that we can, for years to come.”
If music executives are noticing that the love for vinyl is real, and are prepared to offer more vinyl options to consumers, then it’s safe to say that vinyl isn’t going anywhere anytime soon.
Vinyl records have longevity.
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