Virgin Voyages’ Tom Dixon-Designed Rock-and-Roll Inspired Suite | LUNO | Luno

Virgin Voyages’ Tom Dixon-Designed Rock-and-Roll Inspired Suite | LUNO

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Virgin Voyages’ Tom Dixon-Designed Rock-and-Roll Inspired Suite | LUNO

Virgin Voyages

Virgin Voyages has just released new renderings for their Tom Dixon-designed, rock-and-roll inspired suites aboard Scarlet Lady, a new cruise ship expected to set sail in 2020 in the Caribbean. It is the first of four ships that Virgin Voyages is currently constructing in Italy. On Scarlet Lady, there will be 78 RockStar suites which express a “rebellious luxe to life at sea,” according to Dixon. The ship will carry 2,770 passengers. Think of Scarlet Lady as having the premium luxury finishes of a yacht, but on the scale of a cruise ship. It will be a true party ship for adults only, so nothing will be tamed for the sake of kids.

Virgin Voyages

Virgin Voyages

Virgin Voyages

Each RockStar suite will have terrazzo flooring, European king beds, marble bathrooms tiling, a full bar, a cocktail lounge, and a music room with electric guitars and an amplifier. In other parts of the suite, framed posters of the legendary musicians hang on the walls, as well as a gold-plated vinyl record player, and a collection of classic records. As we’ve shown in a previous post, the presence of vinyl collections and record players in hotel rooms and amenity spaces has become increasingly popular in luxury tourism.

Virgin Voyages

“Virgin has always avoided stuffy formalities and brought a lot of excitement and a bit of rebelliousness to our customer experiences,” explained Sir Richard Branson in a recent article. As we’ve come to expect from any of Branson’s Virgin ventures, from airlines, to music, to hyperloops, nothing is done the typical way. They are always pushing the boundaries. Other cruise operators thought that they had set the bar for the 21st century cruise experience compared to the first 100 years of luxury cruising, but Virgin Voyages is a few levels above that.

 

Cassette tapes had their time, but they are from the past,

And CDs ruled for a while, but came and went so fast,

But who would have thought, that vinyl would last.

LUNO did, and that’s why our record consoles are a blast.

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