Genesis is surely not doing what others have done when it comes to luxury car promotion. They have branded boutique showrooms in shopping malls and airport terminals. Plus, instead of waiting for buyers to come to them, Genesis has decided to meet the buyers where they are, such as at home. Yes, you can order a test drive through Genesis at Home. If you like the test drive, and want to buy the car, you can get a quote, pay a deposit, configure your custom model, and get the credit approved, online! Not only that, but you’ll also receive maintenance for 5 years for free, all without stepping into a dealership once. Talk about convenience. For decades, buying a car was a time-consuming activity, filled with a lack of transparency and mistrust. There’s always this sense that you are financially being taken for a ride. Genesis is changing the game by making the buying process more friendly and seamless, and are finding customers is ways that traditional car makers just don’t do.

Genesis at Home

Branded boutique showrooms

On top of showcasing their cars in places you’d least expect them, Genesis is also smart at how they use social media to build brand awareness. They got the help of global creative agency Innocean Worldwide Americas to reach prospective buyers through Instagram by focusing on customization. To offer this, Genesis got the agency to build a 3D tool for Instagram that allows prospective buyers to customize based on colors, finishes, materials, and special features, right on the social media platform. There’s a theme in how Genesis promotes their car: go to the customer, rather than wait for them to come to you.

Customization app on Instagram

Hopefully, other car makers follow Genesis’ lead and start making the buying process as enjoyable and fun as this.

In the 21^st century, cars are delivered to your home,

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