Fashion seems to change so quickly these days. Styles change before people have time to embrace them and then it’s on to the next thing. With WANT Apothecary, the retail startup that mixes high-end fashion with grooming for both men and women, it’s never about the next style, but about the importance of now. By going against the grain, they created a global lifestyle brand through e-commerce. They only have 6 physical luxury boutiques, one in New York and Las Vegas, and 4 in Canada, each with a timeless, but modern spirit. It’s kind of like what LUNO does with our record consoles: taking something familiar that is from the past, but presenting the modern version of it with all the contemporary technology of our time.

The slower process of fashion of WANT Apothecary is inspired by 19^th-century pharmacies, where customers are treated with more personal care. They focus on luxury international clothing brands, and grooming products for men and women. WANT appeals to those who are looking for unique clothing and brands that are not over-saturated. On top of clothing, for men, WANT sells shoes, gloves, business & travel bags, and handsome cases for tech. When you buy a product from WANT, like a pair of shoes, dress shirt, or shaving accessory, you’re probably getting something one-of-a-kind. Their products are exclusive and the personal service that you’ll find in their boutiques is unmatched.

For those of you who like more discreet clothing without large tacky logos, WANT is a retailer that you might want to try out. Some of their own products are carried in over 100 luxury stores around the world, including Barneys in New York, Selfridges in London, and Colette in Paris.

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