What should I buy for him? You’ve known the man for years, maybe even a…
Since the mid-1990s, The Art of Shaving has quietly becoming one of the top luxury grooming brands. Everyone thinks that they know how to shave, base on how they were taught by another man (or a woman, who knows!). But The Art of Shaving created products that turned each consumer into expert shavers. By teaching men about the ways they can get the Perfect Shave, the company built a brand that people are faithful to.
Shaving is such a personal exercise, so once many men have a routine, they stick with it. It doesn’t matter if it’s generally good or generally bad – it works for them. For The Art of Shaving to break through generations as haphazard techniques, handed down from grandfather to father, then father to son, they had to prove that a consistently good shave is something that could be perfected with practice. With the help of master barbers, shave consultants, precisely designed razors, and organic facial products, The Art of Shaving built their reputation.
To get men to try it out, The Art of Shaving introduces customers to starter kits, both scented and unscented, which provide a small test sample of what is possible without completely overhauling personal routines. Each starter kit comes with 3 components:
1) Pre-shave oil to prepare your face for shaving by softening your beard and skin.
2) Shaving cream that only requires a dab of hot water to lather your face, protecting your skin from irritation.
3) After-shave balm to replenish moisture to your skin.
If you’ve never tried any of The Art of Shaving’s products, we recommend starting off with the Sandalwood kit. It has a handsome scent and you will appreciate how it makes your skin feel.
Watch the 60-second video below to see how it’s done, but first:
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