One-Third of U.S. Adults Are Willing to Pay for Vinyl Records | LUNO | Luno

One-Third of U.S. Adults Are Willing to Pay for Vinyl Records | LUNO

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One-Third of U.S. Adults Are Willing to Pay for Vinyl Records | LUNO


The love for vinyl records is more widespread than you might think. It’s not just people over the age of 50 who are willing to buy vinyl (or though you wouldn’t be wrong to think that), but millennials too.

A recent survey from YouGov asked 33,955 Americans about their willingness to pay for vinyl records, and a large, but niche percentage of American adults say that they are. For LUNO, this is very good news, because it means that more and more people are becoming like us, and like you – lovers of vinyl music and all the accessories that come with it.

How did these numbers breakdown?

31% – The percentage of American adults who said in the survey that they are willing to buy vinyl records. Now within this percentage are smaller niches of age ranges of Americans who are favorable to vinyl.

36% – The percentage of Baby Boomers who said that they would pay for vinyl. The love for vinyl is by far strongest among Baby Boomers. The top three vinyl records for Boomers are:

1)  Sgt. Pepper’s Lonely Hearts Club Band – The Beatles



2) Bridge Over Troubled Water – Simon and Garfunkel



3) Hotel California – Eagles



33% – Gen Xers

28% – millennials

26% – Gen Zers

For the last two groups who frequently use streaming services, owning vinyl becomes an extension of their fandom. Unlike with streaming, young Americans don’t discover music with vinyl, which is more of a luxury item. Contemporary albums sometimes come packed with photos of the artists, stickers, and stationery, all in an effort to offer a physical fan experience to complement the digital experience. Vinyl gives them a different way to listen to their favorite artist with the added benefit of something to hold onto.


Sure, vinyl records are popular,

but how many people are using a quality record player?

Order a HiFi record console today at

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